
The Week in Leisure
Pondering the Impact of AI on Leisure Experience
Unsurprisingly, there is growing number of articles being written about the impact of AI on our leisure time. Interestingly, they seem to be divided into two clear camps. On one side, there is the concern that human lifestyle, as we know it, is in jeopardy. Being ill-prepared to compete in the workforce against super-intelligent, ultra-productive robots, humans are having to work harder than ever (if they can even manage to hold on to their jobs and careers without being replaced entirely.)
The other camp is far more optimistic. AI doesn’t replace the need for humans in the workforce, it liberates them. When humans are released from the drudgery of manual labor, repetitive tasks, and mind-numbing spreadsheets, they are freed to do more of the things they actually enjoy doing: being creative, connecting with customers and colleagues, providing moral leadership to their organizations, etc.
I find myself fitting more into the optimistic camp, which is surprising since I have been a techno-pessimist for most of the last decade. (See my previous talk [below] on “Wellness in the Age of Technology” or my whitepaper on “Wellness in the Age of the Smartphone.”) So, with all my previous hand wringing about the dangers of social media, why am I so bullish about AI?
It comes down to two things: First, the incentives are more aligned. The social media companies make money by taking you away from other things that bring value to your life. The AI companies make money by delivering tools that help you create value. Big difference.
The second point relates particularly to leisure. We are on the brink of the next technological revolution of our species. Could this be the moment that we are able to use technology to better take control of our time? To automate away the obligatory tasks and duties that used to consume us, and dedicate more of our time to activities of our own choosing? This probably won’t happen unless we, both societally and individually, establish clear goals and values for the future we want to create. I think it is a worthy mission for us to consider.
Jeremy


The Week in Leisure: Leisure Learns to Rebalance
This week’s curation tracks a sector asking sharper questions about the future of free time, from AI’s promise of leisure to active play’s developmental power and the rise of smarter, community-sensitive travel.
🦉 Philosophy & Culture
The AI Productivity Paradox: Efficiency as a Leisure Trap
While AI promises to save time, studies reveal that efficiency gains are often reabsorbed by increased workloads and "digital multiplexing" rather than being returned as leisure. This paradox challenges leaders to move beyond task-reduction and instead focus on protecting cognitive space and meaningful engagement for their teams. (Orange Hello Future)
Is AI a threat?
Ruby’s Studio captures the unsettled cultural mood around AI, moving from creative anxiety and cognitive outsourcing to the deeper question of what people would actually do with more free time. The piece is less a verdict than a mirror: if leisure is the promised dividend of automation, we still need a richer language for what that leisure is for. (Ruby’s Studio)
“Will we work together as humanity to use AI to change how we work and how we live? Or will we look back and wish we’d thought about it?”
🔬 Science & Psychology
Growing Up Active: How Sport/Active Leisure Shapes Minds and Success
This review underscores active leisure as a long-horizon public health tool, linking organized sport in childhood with psychological, developmental, and population-level benefits. It also reframes parents and policy as part of the leisure infrastructure, reminding us that access to play is not just a lifestyle choice but a social design challenge. (PubMed)
📈 Business & Strategy
Leisure Travel Market Dynamics Report 2026–2035
Research and Markets projects the leisure travel market rising from USD 5.50 trillion in 2025 to USD 9.57 trillion by 2035, powered by experiential travel, wellness, digital platforms, and AI-enabled personalization. The signal for operators is clear: growth will belong to brands that make travel feel more personal, restorative, and intelligently curated. (Yahoo Finance)
Travel Agency Services Market
Future Market Insights forecasts travel agency services reaching USD 572.8 billion in 2026 and USD 1.54 trillion by 2036, with online booking dominant but full-service planning still central to complex journeys. The strategic takeaway is that the next travel intermediary is neither purely digital nor purely human, but a hybrid service layer built around certainty, support, and smarter orchestration. (Future Market Insights)
✨ Innovation & Design
Hotel design and technology are inseparable
Hospitality Net’s report from the HT360 Hospitality Leaders Forum argues that technology can no longer be bolted onto hotels after the design work is done. From Wi-Fi and payments to AI-enabled guest engagement, the modern hotel is now a single physical-digital experience, and the best operators will plan it that way from day one. (Hospitality Net)
“We built an AI called Amanda, who was tasked with reaching out to every guest during pre-arrival via WhatsApp, just to start a conversation with them, finding out the kind of experience they wanted to have at the hotel.”
Choosing a Technology Partner with Heart Brings Many Happy Returns
Scott Schaedle makes the case for hospitality technology designed around the real work of housekeepers, engineers, and front desk teams rather than the longest feature list. It is a useful reminder that innovation in leisure only compounds when it reduces cognitive load for staff and preserves the human core of service. (Hospitality Technology)
“When technology is designed around people, it drives operational efficiency and healthier returns throughout recurring revenue and guest demand.”
🌍 Destinations & Communities
Can Custom Travel Fix Overtourism? JayWay Invites Consumers To Travel “Smarter”
JayWay Travel positions custom itineraries, hidden gems, local hosts, and off-peak timing as practical tools for reducing pressure on overcrowded European destinations. The piece points toward a more mature form of leisure travel, where personalization is not just about guest preference but also about community impact. (JayWay Travel)

Reminder that leisure experience at its core is NOT about technology!
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